He was under the impression people clicking on the adverts would earn him money. But instead he was charged every time someone clicked on the link.
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"We hope the mother will come to us and verify the facts. If it's true that the user is a 13-year-old who spent the money without consent, we can negotiate a refund," the Tencent employee said.
But many others cities that have featured prominently in recent months remained relatively undaunted by the new popularity of purchasing curbs, as prices remained substantially elevated from a year earlier.
Jiang Yiyi at the China Tourism Academy suggests China adopt a long-term national plan to improve the country's image and investment in inbound tourism to attract more visitors.
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